The Salty Sailor

Branding

Branding plays heavily on the nautical theme with a navy-blue colour palette and striped pattern. However, The Salty Sailor is not your classic take away store or cafe, it has character and a touch of class, emphasised by the logos' application of a script typeface with intertwined swashes and elements representative of waves. Collateral for this brand consists of a letterhead with patterning on its reverse, and two business card variants: one for the enterprise and one for individual employees.